.YOU MAY not realise it, yet various fonts evoke various emotions. Serif fonts, along with little movements in the end of letters, are often located in manuals and also papers. They seem credible as well as authoritative. Sans serif font styles, which appear, can easily show up contemporary as well as informal. Graphic congruity provides readers a feeling that they understand where they stand up it aids to create count on. When it comes to The Financial expert, it sets the shade for our journalism.